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Press Release

April 9, 2007
ASEMPRA TECHNOLOGIES ANNOUNCES COMPREHENSIVE PARTNER PROGRAM
Business Continuity Server™ Provides Mid-Market Resellers with Instantaneous Availability and Guaranteed Data Usability for their Windows Customers



Sunnyvale, Calif. (April 9, 2007) — Asempra Technologies, a leading provider of instantaneous application and data availability solutions for the mid-market, announced today its new partner program for value-added resellers.

Asempra’s patented application-aware, file-based, and real-time continuous data protection (CDP) technology delivers resellers and their customers guaranteed application and data availability for Windows environments. Using Virtual On-Demand Recovery™ technology, an application’s data is available for use within minutes, even seconds, of recovery. The data recovered is guaranteed to be completely usable on the first recovery, eliminating the need for multiple, costly manual recoveries that often result from other technologies and products. With the Business Continuity Server, simple point and click global to granular recovery provides recovery flexibility that ranges from individual objects, such as a single e-mail or file, all the way to a complete data center. Asempra dramatically reduces the cost and complexity of mid-market IT data protection by consolidating the needs of backup, business continuity, disaster recovery, recovery management, compliance and governance into a single solution.

The Asempra partner program offers resellers qualified regional leads, priority service and support, sales and technical training, product discounts, pre-product release information, and more.

“Asempra is enjoying phenomenal growth because of our ability to protect and restore Exchange, SQL, and Windows file servers with guaranteed data usability in seconds,” said Mike Joyce, Senior Director of Marketing at Asempra. “To continue to build on our strong growth trajectory, we are expanding our efforts with our channel partners.”

“We're very pleased to be working with Asempra,” said John Marciano, COO, Keep it Simple Computing in Fremont, CA, an authorized Asempra Reseller. “The Asempra BCS is a strong product in a very exciting segment, and the support Asempra offers through their Channel Partners Program will give us the training and resources to win business and grow our bottom line. We're excited.”

The Asempra Partner Program provides resellers with tools and cutting-edge solutions that enable them to capitalize on the fast-growing opportunities in real-time continuous data protection, disaster recovery, business continuity, and governance and regulatory compliance needs in the dramatically expanding mid-market. The Asempra Partner Program benefits include:

  • Priority Service and Support. Partners receive priority access to Asempra’s technical support team via telephone, fax, and e-mail.
  • Sales Leads and Referrals. Asempra targets leads and referrals to complement specific areas of expertise for partners by geographic region.
  • Deal Registration is available to protect the upfront sales investment partners make when they open up new opportunities
  • Training. Regularly scheduled sales and technical training is offered for free. In addition, focused sales and technical training programs are available on demand.
  • Demonstration Products. Partners have access to heavily discounted copies of the Business Continuity Server.
  • Market Development Funds (MDF). MDF is available for Asempra’s strongest partners for pre-approved programs.
  • Pre-Release Information. Partners receive advanced product release information and are automatically eligible for beta test programs.

About Asempra Technologies, Inc.

Asempra Technologies is a leading provider of instantaneous application and data availability solutions for the mid-market. Named "One of the Top 10 Startups to Watch" by ByteandSwitch, Asempra’s Business Continuity Server™ enables application availability and data recovery for Windows-based application data in minutes (even seconds), from any location, at any point-in-time. The Asempra BCS provides real-time CDP, near-time CDP, disaster recovery, snapshot, business continuity, and compliance and governance support in a single easy-to-use tool. Tightly integrated with Microsoft Exchange, SQL and File Server platforms, the BCS allows companies to leverage existing infrastructure and reduce management complexity while supporting today’s data protection, disaster recovery, business continuity, and compliance and governance needs. Asempra is headquartered at 640 West California Avenue, Suite 110, Sunnyvale, California 94086. For more information, please call 408.215.5800 or visit www.asempra.com

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Editor’s Notes:

  1. All Asempra news releases (financial, acquisitions, manufacturing, products, technology, etc.) are issued exclusively by PR Newswire and are immediately thereafter posted on the company’s external website, http://www.asempra.com.
  2. Asempra, the Asempra logo design, Business Continuity Server and Virtual On-Demand Recovery are trademarks or registered trademarks of Asempra Technologies, Inc.
  3. All other brand or product names may be trademarks or registered trademarks of their respective companies.

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