May 7, 2007
DATA PROTECTION AND RECOVERY MANAGEMENT LEADER EXPANDS EXECUTIVE TEAM
Names Michael Hughes Vice President of Sales and Mike Morando Vice President of Business Development
Sunnyvale, Calif. (May 7, 2007) — Asempra Technologies, a leading provider of
instantaneous application and data availability solutions for the mid-market, announced today that
Michael Hughes has joined Asempra as vice president of sales and Mike Morando has joined as vice
president of business development.
Asempra’s patented application-aware, file-based, and real-time continuous data protection (CDP)
solution delivers guaranteed application and data availability for Windows environments. Using Virtual
On-Demand Recovery™ technology, an application’s data is available for use within minutes,
even seconds, of recovery. The data recovered is guaranteed to be completely usable on the first recovery,
eliminating the need for multiple, costly manual recoveries that often result from other technologies and
products. With the Business Continuity Server, simple point and click global to granular recovery provides
recovery flexibility that ranges from individual objects, such as a single e-mail or file, all the way to a
complete data center. Asempra dramatically reduces the cost and complexity of mid-market IT data protection
by consolidating the needs of business continuity, disaster recovery, e-discovery, recovery management,
compliance and governance into a single solution.
Asempra continues to experience strong growth in the mid-market arena. With the addition of Michel Hughes and Mike
Morando to its management team, Asempra will continue to enhance and expand its presence with channel partners, end
users, and OEMs. Michael Hughes, most recently general manager for Northern Europe at McData (acquired by Brocade),
will be leveraging his extensive experience with customers and resellers worldwide to lead the development of
Asempra’s sales expansion and strategy. Mike Morando, most recently senior vice president of sales at
Incipient, will focus his efforts with storage OEMs and technology partners to expand Asempra’s position in
those segments.
“The extremely successful track records of both Michael Hughes and Mike Morando demonstrate their substantive
value to growing strong companies in new markets,” said Gary Gysin, CEO of Asempra. “Their expertise
and knowledge base will be invaluable as Asempra continues to rewrite the data protection and recovery standard
for mid-market companies.”
About Michael Hughes
Michael has been in the technology and software business for 18 years in various sales and management roles.
Prior to joining Asempra, Michael was in a several sales management roles at McData including general manager,
Northern Europe and vice president of strategic OEM partners. Before joining McDATA, he was director of sales
and channels for Invio, a storage software developer that pioneered the automation segment. His experience also
encompasses several executive positions at Marimba, including vice president of embedded products and director of
business development. At Marimba he was responsible for building a new business segment in the embedded arena and
developing channel and partner/distributor relationships. Prior to Marimba, Michael held direct sales and account
management roles with IBI, Cincom and Pomeroy Computer Resources. Michael has experience in building and managing
direct and partner sales teams in these roles and he is passionate about providing customers with real value.
He holds a B.S. degree in business from Miami University and an MBA from the University of Michigan.
About Mike Morando
Mike joins the Asempra team with 20 years of Business Development, OEM Sales, and International Sales experience in
the areas of storage, software, and networking. Most recently Mike was senior vice president of sales at Incipient
Inc. where his team established strong partnerships with HP, IBM, EMC, Hitachi Data Systems, Brocade, and Cisco.
Prior to Incipient, Mike was senior director of Software Alliances at Brocade (BRCD) responsible for establishing
revenue and technology agreements. Prior to Brocade, Mike was director of sales at Rhapsody Networks (acquired by
Brocade) where he established agreements with OEMs and International distribution channels. Mike began his storage
networking career at Gadzoox Networks where he was senior director of OEM Sales. At Gadzoox, Mike and his team
delivered 80% of Gadzoox’s revenues at the time of the IPO. Mike has also held sales and management roles at
Fujikura America, ETOS, and AMP. He holds a B.S. in Economics from the University of San Francisco where he graduated
cum laude.
About Asempra Technologies, Inc.
Asempra Technologies is a leading provider of instantaneous application and data availability solutions for the
mid-market. Named "One of the Top 10 Startups to Watch" by ByteandSwitch, Asempra’s Business
Continuity Server™ enables application availability and data recovery for Windows-based application data
in minutes (even seconds), from any location, at any point-in-time. The Asempra BCS provides real-time CDP,
near-time CDP, disaster recovery, snapshot, business continuity, and compliance and governance support in a
single easy-to-use tool. Tightly integrated with Microsoft Exchange, SQL and File Server platforms, the BCS
allows companies to leverage existing infrastructure and reduce management complexity while supporting
today’s data protection, disaster recovery, business continuity, and compliance and governance needs.
Asempra is headquartered at 640 West California Avenue, Suite 110, Sunnyvale, California 94086. For more
information, please call 408.215.5800 or visit www.asempra.com
# # #
Asempra Business Continuity Server and Virtual On Demand Recovery are trademarks of Asempra. All other trademarks
are property of their respective owners. All Asempra news releases (financial, acquisitions, manufacturing, products,
technology, etc.) are issued exclusively by PR Newswire and are immediately thereafter posted on the company’s
external website, http://www.asempra.com.
Contact Information |
Julie Parayno and Corey Oiesen
Dovetail Public Relations
Phone: (408) 395-3600
Email: asempra@dovetailpr.com
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Eric Herzog
VP of Marketing and Operations
Phone: (408) 215-5815
Email: eherzog@asempra.com
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