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August 1, 2007
HEWLETT PACKARD APPROVES ASEMPRA TECHNOLOGIES AS GOLD LEVEL PARTNER IN HP’S INFORMATION LIFECYCLE MANAGEMENT PROGRAM



Sunnyvale, Calif. (August 1, 2007) — Asempra Technologies, a leading provider of data protection and instantaneous application and data availability solutions for Windows environments, continues to build major partnerships, the latest with Hewlett Packard.
Asempra is now an approved gold level developer in HP’s Information Lifecycle Management (ILM) Partner program. Part of HP’s Developer and Solution Partner Program, the HP ILM program provides a broad array of benefits for independent software vendors, developers, system integrators, and consultants worldwide who focus on ILM.

"We are very pleased to align ourselves with HP and to be recognized as a gold level member of its ILM Partner Program," said Mike Morando, vice president of business development for Asempra. "Asempra’s Business Continuity Server™ (BCS) delivers particularly exceptional value in data protection that addresses the mid-market need for disaster recovery, business continuity, recovery management, and compliance and governance support in a single offering. We will continue to develop and provide Windows-centric companies with a data protection solution that provides near-zero data loss and recovery times in seconds and minutes."

Asempra’s patented application-aware, file-based, and real-time data protection solution delivers near-zero data loss with guaranteed application and data availability for Windows environments. Using Asempra’s Virtual On-Demand Recovery™ technology, an application’s data is available for use within minutes, even seconds. The data is guaranteed to be completely usable on the first recovery, insuring your data is never lost and always available. With the BCS, simple point and click global to granular recovery provides flexibility that ranges from individual objects, such as a single e-mail or file, all the way to a complete data center. Asempra dramatically reduces the cost and complexity of IT data protection by consolidating the needs of business continuity, disaster recovery, e-discovery, recovery management, compliance and governance into a single solution.

About Asempra Technologies, Inc.

Asempra Technologies is a leading provider of data protection and instantaneous application and data availability solutions for Windows. Named "One of the Top 10 Startups to Watch" by ByteandSwitch, Asempra’s Business Continuity Server™ enables application availability and data recovery for Windows-based application data in minutes (even seconds), from any location, at any point-in-time. Incorporating real-time CDP, near CDP, snapshot, replication, disk-based backup, and seamless tape backup integration, the BCS provides data protection, disaster recovery, business continuity, and compliance and governance support in a single easy-to-use solution. Tightly integrated with Microsoft Exchange, SQL and File Server platforms, the BCS allows companies to leverage existing infrastructure and reduce management complexity while providing near zero data loss. Asempra is headquartered at 640 West California Avenue, Suite 110, Sunnyvale, California 94086. For more information, please call 408.215.5800 or visit www.asempra.com

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Editor’s Notes:

Asempra Business Continuity Server and Virtual On Demand Recovery are trademarks of Asempra. All other trademarks are property of their respective owners. All Asempra news releases (financial, acquisitions, manufacturing, products, technology, etc.) are issued exclusively by PR Newswire and are immediately thereafter posted on the company’s external website, http://www.asempra.com.

Contact Information

Julie Parayno and Corey Oiesen
Dovetail Public Relations
Phone: (408) 395-3600
Email: asempra@dovetailpr.com

Eric Herzog
Vice President of Marketing and Operations
Phone: (408) 215-5815
Email: eherzog@asempra.com



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