April 7, 2008
ASEMPRA INKS TECHNOLOGY PARTNERSHIP WITH BAKBONE
New Alliance Enables Business Breakthroughs for Asempra Worldwide and Brings Expanded Windows Technology to BakBone
Santa Clara, Calif. (April 7, 2008) –
Asempra Technologies, a leading provider of continuous availability solutions for Windows applications
and data, announced today that it has entered into a technology partnership with BakBone Software® (BKBO.PK).
The agreement with BakBone gives Asempra expanded access to high-growth market opportunities, and offers broader
Windows capabilities for BakBone customers.
As part of the agreement, Asempra and BakBone will invest in joint product development, marketing, and
services delivery. Both companies share a common strategic vision that meets frequent challenges for
optimizing data protection for continuous availability.
“In addition to providing innovative and easy to use data protection solutions for Linux, Solaris
and Mac OS environments, BakBone is equally dedicated to supporting Microsoft applications,” said Jeff
Drescher, vice president of Marketing, BakBone. “Partnering with Asempra expands the Windows options
for our customers and furthers BakBone’s Integrated Data Protection Strategy. Asempra’s expertise
in Windows business continuity, and BakBone’s worldwide customer base and proven track record in the
data protection market will be mutually beneficial.”
Asempra is focused on delivering continuous availability, data protection, and recoverability of
Windows-based file systems and applications. The company’s solutions incorporate multiple technologies
into an all-in-one, easy-to-use solution that is dramatically more cost-effective, and easier to manage for
mid-size companies with limited IT resources. Asempra’s technology ensures that all data is protected,
from a single file to an entire server farm and provides customers with flexible recovery techniques.
“We are excited to be working with BakBone, a global leader in data protection. Our technologies
are well aligned and we share a common goal of addressing customers’ critical data protection issues,”
said Mike Morando, vice president of Business Development at Asempra. “Our partnership with BakBone will
help validate Asempra’s footprint in the data protection market and we look forward to collaboration
on joint technologies.”
About Asempra Technologies, Inc.
Asempra Technologies is a leading provider of continuous availability solutions for Windows applications and
data. Named as a “Best of Connections 2007” Finalist in October 2007, and “Outstanding Choice”
by ByteandSwitch in September 2007, Asempra’s Business Continuity Server™ enables application availability
and data recovery in seconds or minutes, from any location, at any point-in-time. The BCS solves many critical concerns
of small to medium sized businesses, providing continuous availability, data protection, disaster recovery, business
continuity, and recovery management in one easy to use solution. Tightly integrated with Microsoft Exchange, SQL
and Windows File Server platforms, the BCS allows companies to leverage existing infrastructure and reduce management
complexity while providing near zero data loss. Asempra is headquartered at 3200 Patrick Henry Drive, Santa Clara,
California 95054. For more information, please call 408.215.5800 or visit
www.asempra.com
# # #
Asempra Business Continuity Server and Virtual On Demand Recovery are trademarks of Asempra. All other
trademarks are property of their respective owners. All Asempra news releases (financial, acquisitions, manufacturing,
products, technology, etc.) are issued exclusively by PR Newswire and are immediately thereafter posted on the
company’s external website, http://www.asempra.com.
Contact Information
Julie Parayno and Corey Oiesen
Dovetail Public Relations
Phone: (408) 395-3600
Email: asempra@dovetailpr.com
Michelle Johnson Cobb
Vice President of Outbound Marketing
Phone: (408) 215-5833
Email: mcobb@asempra.com
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